Introduction

Advancements in technology have enabled business organisations with the opportunity to trade products and services through online outlets and this has greatly increased overall sales of many organisations. This online trading of products and services is also known as “e-commerce” (Team, 2024). The following presentation is also related to e-commerce as the aim of the presentation is to determine some key aspects of the e-commerce platforms. Such as, identifying the utilised e-business model by the e-commerce platform, its digital marketing strategies, e-CRM, added social media outlets and cyber security measures. To fulfil these objectives, Sainsbury's online shopping or e-commerce platform is chosen as the case company and the following analysis will revolve around Sainsbury’s