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Individual Digital Report

Introduction
Advancements in technology have enabled business organisations with the opportunity to trade products and services through online outlets...
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Introduction to Sainsbury's
Sainsbury’s is known as one of the UK’s oldest and biggest supermarket chains, founded by “Mary Ann” and “John James Sainsbury” in 1869...
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The Pursued E-business Model by Sainsbury’s E-commerce Platform along with its Strengths and Weaknesses Considering E-business Concepts and Approaches with Proposals for Additional Improvement
Sainsbury’s primarily utilises a “Business-to-Customer or B2C” e-business model in its online shopping outlet as it sells and delivers...
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The Digital and Competitive Business Strategies Pursued by Sainsbury’s E-commerce Platform along with Proposals for Additional Improvement
Based on the appointed cookies on Sainsbury’s online shopping platform and the descriptions provided along with the cookies, it seems...
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Digital Marketing Strategies and Options followed by Sainsbury’s E-commerce Platform and Proposals for Additional Improvement
Analysing the employed cookies by Sainsbury's e-commerce platform, it is identifiable that Sainsbury’s has many “digital marketing...
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Traffic Data Analysis of the Sainsbury’s E-commerce Platform and Proposals for Additional Improvement
Sainsbury's UK-based online shopping platform is accessible through “Sainsurys.co.uk”. According to Similarweb, this platform bears a...
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Social Networking Channels and E-CRM Linked with Sainsbury’s E-commerce Platform along with Proposals for Additional ImprovementSocial Networking Channels and E-CRM Linked with Sainsbury’s E-c
Sainsbury’s “e-CRM” efforts are mostly facilitated via the usage of diverse “cookies” on its shopping website for instance “NetOutcome”....
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The Implemented Security Measures of Sainsbury’s E-commerce Platform and judging its Compliance with E-business Ethics along with Proposals for Additional Improvement
Sainsbury's online shopping platform has enforced diverse security standards to safeguard shopper data and confirm compliance with...
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Conclusion
In conclusion, Sansbury’s online shopping platform utilises a B2C or business-to-customer e-business model as it delivers products to...
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Reference List
Alibaba.com., (2024). Professional E-Commerce B2B Portal Services - Alibaba.com. [online] Available at: https://www.alibaba.com/showroom...
Gheorghe Hreapca
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